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Neoclassical fonts like Mirador add an edge to the elegance of traditional serif typeface.
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This version of Garamond was developed by Georg Duffner in 2019. Hailing from the original Garamond designed in the 1500s (that’s old!), EB Garamond adds a truly timeless touch to any brand. We see this font all over Pinterest! Designed by Larin Type Co in 2020, it’s perfect for headings and branding that needs a touch of sophistication. Boscaīosca is an elegant serif with the flexibility to pull off both modern and conservative designs. With varying weights and a modern vibe, this serif font is built to stand out. Chicago MakersĬhicago Makers has a distinct appeal made for logos, banners, and social media promotions. Let’s take a look at the most popular serif fonts for 2022! 1. Do use serifs for all print branded materials.Don’t use serif fonts for long-form display body copy.Don’t use serifs if you want to appear futuristic or modern.Do pair serif headings with sans serif body copy in digital environments.Don’t use serifs for long-form text on small screens.Here are some do’s and don’t for using a serif font in your brand: If your business is in an innovative industry, modern sans serif fonts might be a better option. Serif fonts are great for the following industries: Are you aiming for futuristic, and current? Or are you hoping to recall an old-world sense of class? Think of the perception you want to set when choosing your font. Serifs suit some industries more than others.
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You won’t see Tesla using a serif font, but Tiffany & Co always will! How to use a serif font While some companies have redesigned their logos using a more contemporary-looking sans serif, many have chosen to stay the course of the traditional serif as it conveys a timeless and sophisticated sense of style. Take a look at some famous brands with serif logos below! Famous brands with serif font logosīrands that use serifs are perceived as traditional, established, and trustworthy to viewers. These fonts are often pre-installed in computers, making them an easy default choice. The most popular serif fonts are Times New Roman, Georgia, Garamond, and Didot (to name a few). Sans serif fonts offer a more contemporary and modern look that suits the web better. Using sans serif vs serif: Serif fonts add a more traditional touch and are popular for reading in print.